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Material One: Coated Paper
Coated paper is one of the most widely used printing substrates, commonly employed in applications such as flyers, brochures, and interior pages of photo albums.
Common classifications include single-sided coated paper, double-sided coated paper, matte coated paper, and cast-coated (glossy) paper.
Typical grammages range from 70 g/m² to 250 g/m², with standard options including 70, 80, 105, 128, 157, 180, 200, 230, and 250 g/m².
Lamination options:
- Matte lamination: Provides a textured finish but may be less durable over time and more susceptible to wrinkling.
- Gloss lamination: Enhances color vibrancy, improves durability, resists wrinkling, and is suitable for long-term preservation.
Material Two: White Cardstock
White cardstock is another prevalent material in print production, frequently used for business cards, desk calendars, packaging boxes, and other premium printed items.
Key characteristics include high surface smoothness, clean appearance, and consistent quality.
Classification by whiteness (for domestic products):
- Grade A: Whiteness ≥ 92%
- Grade B: Whiteness ≥ 87%
- Grade C: Whiteness ≥ 82%
Common grammages: 200, 250, 300, 350, and 400 g/m².
Limitation: Susceptible to surface scratching; therefore, lamination or protective coating is often recommended.
Material Three: Specialty Papers
1. Metallic Paper
Available in gold, silver, and various metallic hues, this paper is typically used for high-end promotional materials, luxury business cards, and premium packaging.
Features: Conveys a sense of elegance and sophistication, offering a visually striking and upscale appearance.
2. Kraft Paper
Resembling natural cowhide in texture, kraft paper is commonly used in handicrafts, eco-friendly packaging, envelopes, and rustic-style designs.
Advantages: Durable, environmentally friendly, with a distinctive natural grain and long-lasting strength.
Classifications: Available in both roll-fed and sheet-fed formats, with variations such as single-side glossy, double-side glossy, and lined finishes.
3. Pearlescent Paper
A popular specialty paper used for greeting cards, invitations, business cards, and promotional materials.
Advantages: Features a luminous, pearl-like surface that reflects light elegantly while maintaining smoothness even after folding.
Disadvantages: Requires longer drying times for ink, necessitating the use of specialized inks or additional drying processes, which may increase production costs.
4. Sand-textured Paper
Darker in tone compared to pearlescent paper, it is often used for covers, promotional cards, and business cards.
Advantages: Offers low reflectivity, accurate color reproduction, and a premium tactile surface with a fine, natural texture.
Disadvantages: Not ideal for extensive text layouts due to reduced readability under certain lighting conditions.
5. Ganggu Paper
Characterized by its pronounced texture, Ganggu paper is primarily used in artistic prints and high-end book covers.
Advantages: Provides a distinctive tactile experience, conveys a premium aesthetic, and exhibits excellent ink absorption.
Disadvantage: Its thickness may limit suitability for certain binding or folding applications.
In addition to the above, various imported specialty papers-such as high-quality imported white cardstock and watercolor paper-are also available, offering diverse textures and finishes for premium design projects.
Upon completion of offline material design, close coordination with printing facilities is essential. Reviewing sample stocks from different manufacturers ensures optimal material selection and maximizes the visual and functional impact of the final printed materials.

