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The real reasons for its high stiffness, low cost and good formability
Many friends see the packaging boxes of high-end cigarettes and find them hard, stiff, with a good texture and sharp edges when folded. They are curious: Why do so many big brand cigarette boxes love to use FBB yellow core white card? What's the difference between it and ordinary white card paper? Today, let's explain the real reasons behind it in the simplest way, so that even beginners can easily understand.
First, let's clarify what FBB yellow core white card is
FBB yellow core white card is actually a three-layer paperboard.
The top layer (printing surface) and the bottom layer use better wood pulp, and a smooth coating is applied to the surface, so the printed patterns are particularly clear and the colors are bright.
The middle layer (core layer) uses a type of wood pulp with a high yield rate, which is slightly yellowish, hence the name "yellow core white card".
In contrast, another common type of white core white card (SBS) uses high-grade bleached wood pulp for all three layers, which is very white but has a higher cost.
Why do high-end cigarette boxes prefer FBB yellow core white card? Three most practical reasons
1. High stiffness, making the box harder and more stylish
For a 230g paper of the same size, FBB yellow core white card is thicker than white core white card (for example, 320 microns vs 295 microns).
Because the fibers in the middle layer are longer and the structure is more "loose", the overall paperboard is stiffer.
When made into a cigarette box, it won't be soft and flabby in your hand, with straight edges and corners, making the packaging look high-end and classy. High-end cigarette boxes are particularly concerned about this "hand feel" and "standing feel", and FBB performs very well in this regard.
2. Lower cost, high cost performance
The middle layer uses wood pulp with a high yield rate (more paper can be extracted from the wood), with a high raw material utilization rate, so the production cost naturally decreases.
Manufacturers can control the price more reasonably without sacrificing too much quality.
For tobacco companies, saving a little money per ton of paper during large-scale production can accumulate to a considerable amount. Therefore, many mid-to-high-end cigarette boxes prefer it, as it can ensure quality without pushing the cost too high.
3. Good formability, easy to process
The fiber structure of FBB makes the paperboard perform well in post-processing steps such as folding, creasing, gilding, and lamination.
Cigarette boxes require high-speed printing, precise folding, and strong adhesion. FBB is less likely to break or wrinkle, runs more smoothly on the production line, and has a low scrap rate.
The formed boxes have clear edges and corners, and the lids open and close smoothly without deformation or looseness, which is very important for the packaging experience of high-end cigarettes.
To sum up
FBB yellow core white card is not the whitest or the most expensive, but it strikes a good balance in stiffness, thickness, cost, and processability.
High-end cigarette boxes require "looking high-end, feeling solid, and being reliable to use", and FBB can meet these needs without putting too much pressure on the manufacturer's cost.
Of course, not all cigarette boxes only use FBB. Some extremely luxurious ones may choose the whiter SBS. But in most mid-to-high-end cigarette packaging, FBB yellow core white card has become one of the mainstream choices.
If you are in the packaging industry or interested in paper, next time you see a cigarette box, pay attention to whether it is hard, thick, and has beautiful creases. Many times, you can roughly guess which type of paperboard it uses.
If you have other questions about paper, such as how to choose between FBB and white core white card or specific recommended grammage, feel free to leave a comment and discuss!
(The article is purely based on industry experience sharing and is for reference only. Actual selection should be based on specific printing and packaging requirements.)