Whiteboard is widely used in the packaging and advertising industries. It is a practical and multifunctional paper product. Its market development is affected by policies, consumption upgrades and other factors.
In recent years, the state has tightened control over imported waste paper, and unsorted waste paper has been included in the list of prohibited imports, which has tightened the supply of imported waste paper. Large papermaking companies that rely on foreign waste paper production are limited in their new production capacity, while companies that control domestic waste paper resources have more development opportunities.
In 2024, the market price of whiteboard continued to decline, but the decline narrowed. The average annual ex-factory price of grade A 250g gray-bottom whiteboard including tax is 3593.47 yuan/ton, down 5.16% from 2023, and the high and low price difference during the year is 538.75 yuan/ton, a decrease of 13.84%. The growth of whiteboard production is lower than the historical average. The sluggish service industry has dragged down the growth of production in 2020. Although the pharmaceutical industry has contributed, the overall recovery of production is limited. It is expected that the annual growth of whiteboard production in 2025 will be 3.5%.
In terms of market supply and demand, the total supply and total demand will increase simultaneously in 2024, but the gap between supply and demand will widen. The paper price will fall in the first half of the year. Although there is an intention to promote price increases from June to August, the increase in demand is limited, and the upward trend of paper prices is weak. The market price of raw waste paper has declined. The average price of waste yellow paper in 2024 is 1,487 yuan/ton, a decrease of 6.24% from 2023, and the cost support has weakened.
With the advancement of environmental protection policies and consumption upgrades, the whiteboard market is facing transformation and upgrading. White cardboard may gradually replace whiteboard due to the trend of consumption upgrading, but the process is relatively long. However, with the booming e-commerce, whiteboard has obvious application advantages in the fields of packaging and advertising, and the degree of intelligent automation of production processes will be improved. It will develop in the direction of multi-functionality and personalization, and the prospects are still relatively broad.