Gravure and offset printing technologies are also popular, mainly for printing higher-quality graphics on folding cartons and flexible packaging, accounting for 20.1% and 17.9% of packaging and label production, respectively. Smithers Institute predicts that in the next five years, the compound annual growth rate of digital printing will reach 12.8%, and the market share will further expand. The continuous advancement of digital printing technology also poses a challenge to traditional printing equipment manufacturers. As inkjet and toner printing equipment improves in terms of print quality and cost effectiveness, it is showing greater competitiveness in long-form orders, providing packaging buyers with greater flexibility and customization options. This trend was also revealed at Drupa 2024, where a number of new machines for high-speed digital printing of folding cartons were unveiled, as well as the further development of single-channel inkjet corrugated presses and narrow-band toner and inkjet presses, which are increasingly configured to accommodate short-plate printing operations. At the same time, traditional printing equipment manufacturers are also actively responding, increasing investment in pre-press and printing automation technology, and combining it with software such as workflow and online maintenance platforms. In addition, the development of hybrid printing systems has become a major trend. In terms of geographical region, in 2024, the three regions of Asia, Western Europe and North America contributed 81.5% of global packaging printing output value and 82.0% of sales volume, and these shares will remain basically unchanged in 2029. Among them, the Asian market share is larger, led by China, which has a strong manufacturing base and export market, the market is driven by the growing demand for packaged goods by domestic consumers.
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